The problem with gendered marketing

Gendered marketing is a tricky beast. On the one hand it’s a handy tool that enables marketers to focus their marketing efforts on a target demographic, but by doing so there’s every chance you are going to offend or patronize the very people you want to like your product. Of course, gendered marketing is not […]

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How to stop a social media backlash

In the social media age, public backlash is routine for even the most cautious and ethical of brands. Perhaps it’s because people are more easily offended (how very dare you make such generalisations – ed.), or the ease of communication provided by platforms like Facebook and Twitter has emboldened consumers. Either way, you’ll want to […]

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Marketing acronym glossary

Do you ever feel like the world of marketing is filled with nothing but acronyms that make little to no sense in a normal day-to-day conversation? You’re not alone. Especially when you’re starting out as an intern in a marketing company, jumping through hoops to impress your superiors, the pressure to be in the know […]

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EU Right to be forgotten – what’s it all about?

Last week it was announced that a number of apparently sensible articles had been excluded from Google SERPs. One worrying case was an article written by the BBC’s economics correspondent Robert Peston, about the mess Stan O’Neal had made of Merrill Lynch while he was chairman of that company. A storm of indignation followed swiftly […]

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Odd consumer bans around the world

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The United States are apparently set to reconsider a long-standing ban on the import of Scottish haggis, thanks to an appeal by environment secretary Owen Paterson. The delicacy has been off the menu for over 40 years across the pond because a key ingredient to the dish, sheep lung has been banned in the US […]

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The first step for successful blogging – Finding your niche

Ah, the rat race. The early rise, the crammed bus, train, tube – or the dreaded traffic jam – then the office itself and all those pointless meetings, frantic deadlines and repetitious tasks. Only after you’ve struggled home again can you finally call the day your own. But there is another way isn’t there? Working […]

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When PR controversy is for a good cause

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You may have heard the story about Paddy Power who upset green campaigners when they doctored pictures of the Amazon rainforest as a part of their World Cup campaign. Social media users were horrified by the image of “C’mon England PP” carved out of the Amazon rainforest, as a show of support for the England […]

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10 great UK TV adverts of the last decade

For anyone who follows us on Twitter, you may have noticed our hashtag #GreatAdverts from time to time. There have been some awful television ads on UK television over the years, but for every doozy that sends a marketing team back to the drawing board, you have the success stories that catch the jaded British […]

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The Strange Case of the UKIP media victory

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Perhaps it was the ridiculous European Cookie Law (or the EU Directive 2009/136 on Privacy and Electronic Communications as it is more properly known), or maybe it was the fear that more of us might soon prefer Spaghetti Bolognese over good old roast beef, but the British electorate seem to have given Nigel Farage and […]

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Six things to learn from the Deloitte Media Survey 2014

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The annual UK Consumer Media Survey published by Deloitte is finally out. It provides us with some fascinatingly unexpected, as well as some blindingly obvious insights. So, what fresh knowledge can the survey impart to us wise marketeers that can help our effectiveness? The digital landscape changes so quickly that it is easy to miss […]

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Best applications for monitoring Twitter

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You’ve decided to join your fellow business owners on Twitter? Better late than never, as the saying goes. Familiarising yourself with the interface while you work out the main features, is the easy part. In the next stage you work hard to seem witty, informational and relevant in order to gain a following substantial enough […]

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Types of content you should be producing

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Content marketing is referenced a lot on the internet in 2014. Marketers like ourselves recommend it to brands across the globe. Do you actually know what it entails though? The name covers such a broad area, you’d be forgiven for not knowing what counts as content marketing and what doesn’t. Don’t get in a muddle. […]

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Marketing strategies that work

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So you want to boost your marketing but don’t know where to start? You’re not alone. The marketing community has to keep on their toes to stay in the know and keep their techniques relevant and effective. Listed below are seven marketing strategies, old and new that are effective:   Email marketing Image Credit: RRZE, […]

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The power of blogging: what, why and how?

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According to a report by Hubspot, companies who post up to 15 blog posts per month, get 5 times more traffic to their website than companies that don’t blog at all. The power of content is undeniable, but it can be tricky to know what a blog needs in order to be a successful extension […]

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Pay Per Click: For the newbie

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So many marketing acronyms to learn, not enough time in the fast pace of digital marketing. From SEO to SERP, CPC to DRM, keeping track of the growing list of terminology marketers need to know is difficult when you’re a pro, let alone green to the industry. As a newbie, you will need to educate […]

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Hashtagging the right way

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Being new to social media can be confusing, especially when words like ‘hashtag’ get thrown around and you’re expected to understand the ‘what, when and why’ of it. To explain, a hashtag is a word or an unspaced phrase that is prefixed with the hash sign: # that acts as a form of metadata tag […]

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The etiquette of Facebook marketing

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It’s advisable on Facebook, whether you’re running a business page or a personal account, to watch what you say and do. There’s something about the internet that can lower a person’s inhibitions. People who usually filter their thoughts in face-to-face communication, feel a false sense of security behind the screen of their computer, smartphone or […]

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Is your brand desirable?

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Taking a brand from obscurity and turning it into a multi-million pound business does not happen over night. According to studies from the agency Clear, it takes a balance of substance, energy and connection, all of which are factors in influencing how consumers, think, feel and act towards a product or brand name. Clear produces […]

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Twitter Advice, 2014 Edition

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So, you’re schooling yourself in Twitter and trying to optimize your feed as much as possible. But some users of the microblogging platform, whether tweeting on behalf of themselves or a company, make mistakes that are only really apparent once it’s a little too late. For this reason, I thought I’d round up some of […]

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Spot the difference between a trend and a fad

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You only have to type the word ‘marketing’ into a search engine for all the latest trends in the business to pop up and vie for your attention. While some are genuine ideas to take advantage of while they’re fresh and relevant, others are just fads, regurgitated by people who actually know little about the […]

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Infographics made easy

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Anyone who has spent a significant amount of time online in the last few years will have noticed the abundance of infographics which are uploaded. According to Social Media Today, the amount of infographics on the internet goes up by more than 1% every day. Just because you’ve seen them though, doesn’t mean you necessarily […]

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Laughter in the workplace

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We’ve all been forced to work for companies that consider laughter to be one of the seven deadly sins of business. It’s an attitude dating back to our time in school when we’d laugh at the class clown thereby disrupting the lesson plan, and so has long been considered a sign that focus is lost. […]

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Market research made simple

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Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback is the name of the game. Market research is not conducted to irritate the general public, it’s […]

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When social media marketing doesn’t work

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When companies and organisations utilise the widespread use of social media effectively, the results can be phenomenal. You engage with customers, speak to potential new ones, use different creative methods to pull in interest and can control your image online at relatively low cost. When social media doesn’t work though, it’s usually because the person […]

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