Hashtagging the right way

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Being new to social media can be confusing, especially when words like ‘hashtag’ get thrown around and you’re expected to understand the ‘what, when and why’ of it. To explain, a hashtag is a word or an unspaced phrase that is prefixed with the hash sign: # that acts as a form of metadata tag […]

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The etiquette of Facebook marketing

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It’s advisable on Facebook, whether you’re running a business page or a personal account, to watch what you say and do. There’s something about the internet that can lower a person’s inhibitions. People who usually filter their thoughts in face-to-face communication, feel a false sense of security behind the screen of their computer, smartphone or […]

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