Tag: social media

In the social media age, public backlash is routine for even the most cautious and ethical of brands. Perhaps it’s because people are more easily offended (how very dare you make such generalisations – ed.), or the ease of communication provided by platforms like Facebook and Twitter has emboldened consumers. Either way, you’ll want to […]

Perhaps it was the ridiculous European Cookie Law (or the EU Directive 2009/136 on Privacy and Electronic Communications as it is more properly known), or maybe it was the fear that more of us might soon prefer Spaghetti Bolognese over good old roast beef, but the British electorate seem to have given Nigel Farage and […]

The annual UK Consumer Media Survey published by Deloitte is finally out. It provides us with some fascinatingly unexpected, as well as some blindingly obvious insights. So, what fresh knowledge can the survey impart to us wise marketeers that can help our effectiveness? The digital landscape changes so quickly that it is easy to miss […]

You’ve decided to join your fellow business owners on Twitter? Better late than never, as the saying goes. Familiarising yourself with the interface while you work out the main features, is the easy part. In the next stage you work hard to seem witty, informational and relevant in order to gain a following substantial enough […]

So you want to boost your marketing but don’t know where to start? You’re not alone. The marketing community has to keep on their toes to stay in the know and keep their techniques relevant and effective. Listed below are seven marketing strategies, old and new that are effective:   Email marketing Image Credit: RRZE, […]

Being new to social media can be confusing, especially when words like ‘hashtag’ get thrown around and you’re expected to understand the ‘what, when and why’ of it. To explain, a hashtag is a word or an unspaced phrase that is prefixed with the hash sign: # that acts as a form of metadata tag […]

It’s advisable on Facebook, whether you’re running a business page or a personal account, to watch what you say and do. There’s something about the internet that can lower a person’s inhibitions. People who usually filter their thoughts in face-to-face communication, feel a false sense of security behind the screen of their computer, smartphone or […]

So, you’re schooling yourself in Twitter and trying to optimize your feed as much as possible. But some users of the microblogging platform, whether tweeting on behalf of themselves or a company, make mistakes that are only really apparent once it’s a little too late. For this reason, I thought I’d round up some of […]

You only have to type the word ‘marketing’ into a search engine for all the latest trends in the business to pop up and vie for your attention. While some are genuine ideas to take advantage of while they’re fresh and relevant, others are just fads, regurgitated by people who actually know little about the […]

When companies and organisations utilise the widespread use of social media effectively, the results can be phenomenal. You engage with customers, speak to potential new ones, use different creative methods to pull in interest and can control your image online at relatively low cost. When social media doesn’t work though, it’s usually because the person […]

Pass the word on would you – Friendvertising is the new thing and it’s really bad. So says Peter Ormerod in The Guardian anyway. In case you didn’t know, or have kind of worked it out but aren’t 100% sure what this new phenomena is, Friendvertising is using friends as ‘influential brand enthusiasts’. In other […]