social media

How to stop a social media backlash

In the social media age, public backlash is routine for even the most cautious and ethical of brands. Perhaps it’s because people are more easily offended (how very dare you make such generalisations – ed.), or the ease of communication provided...

The Strange Case of the UKIP media victory

Perhaps it was the ridiculous European Cookie Law (or the EU Directive 2009/136 on Privacy and Electronic Communications as it is more properly known), or maybe it was the fear that more of us might soon prefer Spaghetti Bolognese over good old roast...

Six things to learn from the Deloitte Media Survey 2014

The annual UK Consumer Media Survey published by Deloitte is finally out. It provides us with some fascinatingly unexpected, as well as some blindingly obvious insights. So, what fresh knowledge can the survey impart to us wise marketeers that can help...

Best applications for monitoring Twitter

You’ve decided to join your fellow business owners on Twitter? Better late than never, as the saying goes. Familiarising yourself with the interface while you work out the main features, is the easy part. In the next stage you work hard to seem...

Marketing strategies that work

So you want to boost your marketing but don’t know where to start? You’re not alone. The marketing community has to keep on their toes to stay in the know and keep their techniques relevant and effective. Listed below are seven marketing strategies,...

Hashtagging the right way

Being new to social media can be confusing, especially when words like ‘hashtag’ get thrown around and you’re expected to understand the ‘what, when and why’ of it. To explain, a hashtag is a word or an unspaced phrase that...

The etiquette of Facebook marketing

It’s advisable on Facebook, whether you’re running a business page or a personal account, to watch what you say and do. There’s something about the internet that can lower a person’s inhibitions. People who usually filter their...

Twitter Advice, 2014 Edition

So, you’re schooling yourself in Twitter and trying to optimize your feed as much as possible. But some users of the microblogging platform, whether tweeting on behalf of themselves or a company, make mistakes that are only really apparent once it’s...

Spot the difference between a trend and a fad

You only have to type the word ‘marketing’ into a search engine for all the latest trends in the business to pop up and vie for your attention. While some are genuine ideas to take advantage of while they’re fresh and relevant, others...

When social media marketing doesn’t work

When companies and organisations utilise the widespread use of social media effectively, the results can be phenomenal. You engage with customers, speak to potential new ones, use different creative methods to pull in interest and can control your image...