Online video marketing has grown in importance over the last few years and it’s easy to see why
A successful video will have gone through three stages before it is delivered
We start by working with you to think through your ideas. Many clients know exactly what they want, however there are many others who have a rough idea but appreciate a little creative input in formulating this. We start by brainstorming ideas.
This involves working out what the goals of the video are and how best to achieve them. We look at how we can best promote the benefits of your product and create a story that will grip viewers. One important decision is whether the video will use live action or motion graphic, or indeed a combination of the two.
A copywriter and graphic designer work together to create a storyboard. This incorporates a script and lay out of the visual ideas.
Storyboarding will define the visual style of the video, including how to animate ideas, what sounds and effects to use, and how the voice-over will interact with and enhance what is seen on screen. This is the best time to tell us if you would like anything changed, before signing off and we start the hard work of building the video.
Requirements vary depending on whether your video will use motion graphics or live action.
Motion graphics generally use voice-overs (VO), which are recorded and edited. Animation will be made, including the creation of individual elements and tweening between these. All this will be put together to create a video for you to look at and request any further changes, if what you see is not quite what you expected.
Production for live action requires footage to be shot and edited, you then get sign off. We then pass it on to post-production where any motion graphics or effects are added.