The first step for successful blogging – Finding your niche

Ah, the rat race. The early rise, the crammed bus, train, tube – or the dreaded traffic jam – then the office itself and all those pointless meetings, frantic deadlines and repetitious tasks. Only after you’ve struggled home again can you finally call the day your own. But there is another way isn’t there? Working […]

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The power of blogging: what, why and how?

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According to a report by Hubspot, companies who post up to 15 blog posts per month, get 5 times more traffic to their website than companies that don’t blog at all. The power of content is undeniable, but it can be tricky to know what a blog needs in order to be a successful extension […]

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Market research made simple

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Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback is the name of the game. Market research is not conducted to irritate the general public, it’s […]

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