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The first step for successful blogging – Finding your niche

Ah, the rat race. The early rise, the crammed bus, train, tube – or the dreaded traffic jam – then the office itself and all those pointless meetings, frantic deadlines and repetitious tasks. Only after you’ve struggled home again can...

The power of blogging: what, why and how?

According to a report by Hubspot, companies who post up to 15 blog posts per month, get 5 times more traffic to their website than companies that don’t blog at all. The power of content is undeniable, but it can be tricky to know what a blog needs...

Market research made simple

Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback...