Blog

Infographics made easy

Anyone who has spent a significant amount of time online in the last few years will have noticed the abundance of infographics which are uploaded. According to Social Media Today, the amount of infographics on the internet goes up by more than 1% every...

Laughter in the workplace

We’ve all been forced to work for companies that consider laughter to be one of the seven deadly sins of business. It’s an attitude dating back to our time in school when we’d laugh at the class clown thereby disrupting the lesson plan,...

Market research made simple

Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback...

When social media marketing doesn’t work

When companies and organisations utilise the widespread use of social media effectively, the results can be phenomenal. You engage with customers, speak to potential new ones, use different creative methods to pull in interest and can control your image...

The Unique Selling Point explained

When you’re starting up a business or hoping to target a product to a particular market, some of the jargon the experts come out with can be confusing. Even the simplest concepts are a struggle to take in when you’re overloaded with information....

On Press Relations, Marketing, and Silly Mistakes

I’ll always argue that the best people working with the press on behalf of brands are former journalists. They know exactly what the press find interesting in a press release, they’re able to target the right people, and they also have an in-depth...

Data, Privacy, and Consumers: Solving the Trust Issue

The issue of data and the possession of it has been a discussion extending back to the first time anyone actually took the time to create a record of something outside their own memory. Since then, we have elected to use devices for storage that are far...

Friendvertising: the new pay-day loans?

Pass the word on would you – Friendvertising is the new thing and it’s really bad. So says Peter Ormerod in The Guardian anyway. In case you didn’t know, or have kind of worked it out but aren’t 100% sure what this new phenomena...

Wise Marketing launches

You might say it’s been a long time coming – it sometimes feels like that for us – but today we can proudly say that Wise Marketing is open for business. It has been almost 15 years since I first met Paul, when we were working at a small...