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When you’re starting up a business or hoping to target a product to a particular market, some of the jargon the experts come out with can be confusing. Even the simplest concepts are a struggle to take in when you’re overloaded with information. One such term you will have heard bandied about is: unique selling […]

I’ll always argue that the best people working with the press on behalf of brands are former journalists. They know exactly what the press find interesting in a press release, they’re able to target the right people, and they also have an in-depth knowledge of exactly what mistakes not to make, allowing them to side-step […]

The issue of data and the possession of it has been a discussion extending back to the first time anyone actually took the time to create a record of something outside their own memory. Since then, we have elected to use devices for storage that are far more complex than stone or clay tablets. These […]

Pass the word on would you – Friendvertising is the new thing and it’s really bad. So says Peter Ormerod in The Guardian anyway. In case you didn’t know, or have kind of worked it out but aren’t 100% sure what this new phenomena is, Friendvertising is using friends as ‘influential brand enthusiasts’. In other […]

You might say it’s been a long time coming – it sometimes feels like that for us – but today we can proudly say that Wise Marketing is open for business. It has been almost 15 years since I first met Paul, when we were working at a small agency in central London at the […]