designbuzz

designbuzz

Is your brand desirable?

Taking a brand from obscurity and turning it into a multi-million pound business does not happen over night. According to studies from the agency Clear, it takes a balance of substance, energy and connection, all of which are factors in influencing how...

Twitter Advice, 2014 Edition

So, you’re schooling yourself in Twitter and trying to optimize your feed as much as possible. But some users of the microblogging platform, whether tweeting on behalf of themselves or a company, make mistakes that are only really apparent once it’s...

Spot the difference between a trend and a fad

You only have to type the word ‘marketing’ into a search engine for all the latest trends in the business to pop up and vie for your attention. While some are genuine ideas to take advantage of while they’re fresh and relevant, others...

Infographics made easy

Anyone who has spent a significant amount of time online in the last few years will have noticed the abundance of infographics which are uploaded. According to Social Media Today, the amount of infographics on the internet goes up by more than 1% every...

Laughter in the workplace

We’ve all been forced to work for companies that consider laughter to be one of the seven deadly sins of business. It’s an attitude dating back to our time in school when we’d laugh at the class clown thereby disrupting the lesson plan,...

When social media marketing doesn’t work

When companies and organisations utilise the widespread use of social media effectively, the results can be phenomenal. You engage with customers, speak to potential new ones, use different creative methods to pull in interest and can control your image...

The Unique Selling Point explained

When you’re starting up a business or hoping to target a product to a particular market, some of the jargon the experts come out with can be confusing. Even the simplest concepts are a struggle to take in when you’re overloaded with information....

On Press Relations, Marketing, and Silly Mistakes

I’ll always argue that the best people working with the press on behalf of brands are former journalists. They know exactly what the press find interesting in a press release, they’re able to target the right people, and they also have an in-depth...

Data, Privacy, and Consumers: Solving the Trust Issue

The issue of data and the possession of it has been a discussion extending back to the first time anyone actually took the time to create a record of something outside their own memory. Since then, we have elected to use devices for storage that are far...

Friendvertising: the new pay-day loans?

Pass the word on would you – Friendvertising is the new thing and it’s really bad. So says Peter Ormerod in The Guardian anyway. In case you didn’t know, or have kind of worked it out but aren’t 100% sure what this new phenomena...