Amelie Cartwright

Amelie Cartwright

Pay Per Click: For the newbie

So many marketing acronyms to learn, not enough time in the fast pace of digital marketing. From SEO to SERP, CPC to DRM, keeping track of the growing list of terminology marketers need to know is difficult when you’re a pro, let alone green to...

Hashtagging the right way

Being new to social media can be confusing, especially when words like ‘hashtag’ get thrown around and you’re expected to understand the ‘what, when and why’ of it. To explain, a hashtag is a word or an unspaced phrase that...

The etiquette of Facebook marketing

It’s advisable on Facebook, whether you’re running a business page or a personal account, to watch what you say and do. There’s something about the internet that can lower a person’s inhibitions. People who usually filter their...

Market research made simple

Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback...