Amelie Cartwright

Amelie Cartwright

The problem with gendered marketing

Gendered marketing is a tricky beast. On the one hand it’s a handy tool that enables marketers to focus their marketing efforts on a target demographic, but by doing so there’s every chance you are going to offend or patronize the very people...

How to stop a social media backlash

In the social media age, public backlash is routine for even the most cautious and ethical of brands. Perhaps it’s because people are more easily offended (how very dare you make such generalisations – ed.), or the ease of communication provided...

Marketing acronym glossary

Do you ever feel like the world of marketing is filled with nothing but acronyms that make little to no sense in a normal day-to-day conversation? You’re not alone. Especially when you’re starting out as an intern in a marketing company, jumping...

Odd consumer bans around the world

The United States are apparently set to reconsider a long-standing ban on the import of Scottish haggis, thanks to an appeal by environment secretary Owen Paterson. The delicacy has been off the menu for over 40 years across the pond because a key ingredient...

When PR controversy is for a good cause

You may have heard the story about Paddy Power who upset green campaigners when they doctored pictures of the Amazon rainforest as a part of their World Cup campaign. Social media users were horrified by the image of “C’mon England PP” carved...

10 great UK TV adverts of the last decade

For anyone who follows us on Twitter, you may have noticed our hashtag #GreatAdverts from time to time. There have been some awful television ads on UK television over the years, but for every doozy that sends a marketing team back to the drawing board,...

Best applications for monitoring Twitter

You’ve decided to join your fellow business owners on Twitter? Better late than never, as the saying goes. Familiarising yourself with the interface while you work out the main features, is the easy part. In the next stage you work hard to seem...

Types of content you should be producing

Content marketing is referenced a lot on the internet in 2014. Marketers like ourselves recommend it to brands across the globe. Do you actually know what it entails though? The name covers such a broad area, you’d be forgiven for not knowing what...

Marketing strategies that work

So you want to boost your marketing but don’t know where to start? You’re not alone. The marketing community has to keep on their toes to stay in the know and keep their techniques relevant and effective. Listed below are seven marketing strategies,...

The power of blogging: what, why and how?

According to a report by Hubspot, companies who post up to 15 blog posts per month, get 5 times more traffic to their website than companies that don’t blog at all. The power of content is undeniable, but it can be tricky to know what a blog needs...