The problem with gendered marketing

Gendered marketing is a tricky beast. On the one hand it’s a handy tool that enables marketers to focus their marketing efforts on a target demographic, but by doing so there’s every chance you are going to offend or patronize the very people you want to like your product. Of course, gendered marketing is not […]

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How to stop a social media backlash

In the social media age, public backlash is routine for even the most cautious and ethical of brands. Perhaps it’s because people are more easily offended (how very dare you make such generalisations – ed.), or the ease of communication provided by platforms like Facebook and Twitter has emboldened consumers. Either way, you’ll want to […]

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Marketing acronym glossary

Do you ever feel like the world of marketing is filled with nothing but acronyms that make little to no sense in a normal day-to-day conversation? You’re not alone. Especially when you’re starting out as an intern in a marketing company, jumping through hoops to impress your superiors, the pressure to be in the know […]

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Odd consumer bans around the world

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The United States are apparently set to reconsider a long-standing ban on the import of Scottish haggis, thanks to an appeal by environment secretary Owen Paterson. The delicacy has been off the menu for over 40 years across the pond because a key ingredient to the dish, sheep lung has been banned in the US […]

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When PR controversy is for a good cause

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You may have heard the story about Paddy Power who upset green campaigners when they doctored pictures of the Amazon rainforest as a part of their World Cup campaign. Social media users were horrified by the image of “C’mon England PP” carved out of the Amazon rainforest, as a show of support for the England […]

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10 great UK TV adverts of the last decade

For anyone who follows us on Twitter, you may have noticed our hashtag #GreatAdverts from time to time. There have been some awful television ads on UK television over the years, but for every doozy that sends a marketing team back to the drawing board, you have the success stories that catch the jaded British […]

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Best applications for monitoring Twitter

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You’ve decided to join your fellow business owners on Twitter? Better late than never, as the saying goes. Familiarising yourself with the interface while you work out the main features, is the easy part. In the next stage you work hard to seem witty, informational and relevant in order to gain a following substantial enough […]

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Types of content you should be producing

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Content marketing is referenced a lot on the internet in 2014. Marketers like ourselves recommend it to brands across the globe. Do you actually know what it entails though? The name covers such a broad area, you’d be forgiven for not knowing what counts as content marketing and what doesn’t. Don’t get in a muddle. […]

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Marketing strategies that work

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So you want to boost your marketing but don’t know where to start? You’re not alone. The marketing community has to keep on their toes to stay in the know and keep their techniques relevant and effective. Listed below are seven marketing strategies, old and new that are effective:   Email marketing Image Credit: RRZE, […]

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The power of blogging: what, why and how?

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According to a report by Hubspot, companies who post up to 15 blog posts per month, get 5 times more traffic to their website than companies that don’t blog at all. The power of content is undeniable, but it can be tricky to know what a blog needs in order to be a successful extension […]

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Pay Per Click: For the newbie

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So many marketing acronyms to learn, not enough time in the fast pace of digital marketing. From SEO to SERP, CPC to DRM, keeping track of the growing list of terminology marketers need to know is difficult when you’re a pro, let alone green to the industry. As a newbie, you will need to educate […]

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Hashtagging the right way

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Being new to social media can be confusing, especially when words like ‘hashtag’ get thrown around and you’re expected to understand the ‘what, when and why’ of it. To explain, a hashtag is a word or an unspaced phrase that is prefixed with the hash sign: # that acts as a form of metadata tag […]

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The etiquette of Facebook marketing

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It’s advisable on Facebook, whether you’re running a business page or a personal account, to watch what you say and do. There’s something about the internet that can lower a person’s inhibitions. People who usually filter their thoughts in face-to-face communication, feel a false sense of security behind the screen of their computer, smartphone or […]

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Market research made simple

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Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback is the name of the game. Market research is not conducted to irritate the general public, it’s […]

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