Archives for 2014

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Best applications for monitoring Twitter

You’ve decided to join your fellow business owners on Twitter? Better late than never, as the saying goes. Familiarising yourself with the interface while you work out the main features, is the easy part. In the next stage you work hard to seem...

Types of content you should be producing

Content marketing is referenced a lot on the internet in 2014. Marketers like ourselves recommend it to brands across the globe. Do you actually know what it entails though? The name covers such a broad area, you’d be forgiven for not knowing what...

Marketing strategies that work

So you want to boost your marketing but don’t know where to start? You’re not alone. The marketing community has to keep on their toes to stay in the know and keep their techniques relevant and effective. Listed below are seven marketing strategies,...

The power of blogging: what, why and how?

According to a report by Hubspot, companies who post up to 15 blog posts per month, get 5 times more traffic to their website than companies that don’t blog at all. The power of content is undeniable, but it can be tricky to know what a blog needs...

Pay Per Click: For the newbie

So many marketing acronyms to learn, not enough time in the fast pace of digital marketing. From SEO to SERP, CPC to DRM, keeping track of the growing list of terminology marketers need to know is difficult when you’re a pro, let alone green to...

Hashtagging the right way

Being new to social media can be confusing, especially when words like ‘hashtag’ get thrown around and you’re expected to understand the ‘what, when and why’ of it. To explain, a hashtag is a word or an unspaced phrase that...

The etiquette of Facebook marketing

It’s advisable on Facebook, whether you’re running a business page or a personal account, to watch what you say and do. There’s something about the internet that can lower a person’s inhibitions. People who usually filter their...

Is your brand desirable?

Taking a brand from obscurity and turning it into a multi-million pound business does not happen over night. According to studies from the agency Clear, it takes a balance of substance, energy and connection, all of which are factors in influencing how...

Twitter Advice, 2014 Edition

So, you’re schooling yourself in Twitter and trying to optimize your feed as much as possible. But some users of the microblogging platform, whether tweeting on behalf of themselves or a company, make mistakes that are only really apparent once it’s...