Is your brand desirable?

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Taking a brand from obscurity and turning it into a multi-million pound business does not happen over night. According to studies from the agency Clear, it takes a balance of substance, energy and connection, all of which are factors in influencing how consumers, think, feel and act towards a product or brand name. Clear produces […]

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Twitter Advice, 2014 Edition

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So, you’re schooling yourself in Twitter and trying to optimize your feed as much as possible. But some users of the microblogging platform, whether tweeting on behalf of themselves or a company, make mistakes that are only really apparent once it’s a little too late. For this reason, I thought I’d round up some of […]

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