Archives for Jan,2014

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Is your brand desirable?

Taking a brand from obscurity and turning it into a multi-million pound business does not happen over night. According to studies from the agency Clear, it takes a balance of substance, energy and connection, all of which are factors in influencing how...

Twitter Advice, 2014 Edition

So, you’re schooling yourself in Twitter and trying to optimize your feed as much as possible. But some users of the microblogging platform, whether tweeting on behalf of themselves or a company, make mistakes that are only really apparent once it’s...