Archives for 2014

You are browsing the site archives by date.

The problem with gendered marketing

Gendered marketing is a tricky beast. On the one hand it’s a handy tool that enables marketers to focus their marketing efforts on a target demographic, but by doing so there’s every chance you are going to offend or patronize the very people...

How to stop a social media backlash

In the social media age, public backlash is routine for even the most cautious and ethical of brands. Perhaps it’s because people are more easily offended (how very dare you make such generalisations – ed.), or the ease of communication provided...

Marketing acronym glossary

Do you ever feel like the world of marketing is filled with nothing but acronyms that make little to no sense in a normal day-to-day conversation? You’re not alone. Especially when you’re starting out as an intern in a marketing company, jumping...

EU Right to be forgotten – what’s it all about?

Last week it was announced that a number of apparently sensible articles had been excluded from Google SERPs. One worrying case was an article written by the BBC’s economics correspondent Robert Peston, about the mess Stan O’Neal had made of Merrill...

Odd consumer bans around the world

The United States are apparently set to reconsider a long-standing ban on the import of Scottish haggis, thanks to an appeal by environment secretary Owen Paterson. The delicacy has been off the menu for over 40 years across the pond because a key ingredient...

The first step for successful blogging – Finding your niche

Ah, the rat race. The early rise, the crammed bus, train, tube – or the dreaded traffic jam – then the office itself and all those pointless meetings, frantic deadlines and repetitious tasks. Only after you’ve struggled home again can...

When PR controversy is for a good cause

You may have heard the story about Paddy Power who upset green campaigners when they doctored pictures of the Amazon rainforest as a part of their World Cup campaign. Social media users were horrified by the image of “C’mon England PP” carved...

10 great UK TV adverts of the last decade

For anyone who follows us on Twitter, you may have noticed our hashtag #GreatAdverts from time to time. There have been some awful television ads on UK television over the years, but for every doozy that sends a marketing team back to the drawing board,...

The Strange Case of the UKIP media victory

Perhaps it was the ridiculous European Cookie Law (or the EU Directive 2009/136 on Privacy and Electronic Communications as it is more properly known), or maybe it was the fear that more of us might soon prefer Spaghetti Bolognese over good old roast...

Six things to learn from the Deloitte Media Survey 2014

The annual UK Consumer Media Survey published by Deloitte is finally out. It provides us with some fascinatingly unexpected, as well as some blindingly obvious insights. So, what fresh knowledge can the survey impart to us wise marketeers that can help...