Spot the difference between a trend and a fad

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You only have to type the word ‘marketing’ into a search engine for all the latest trends in the business to pop up and vie for your attention. While some are genuine ideas to take advantage of while they’re fresh and relevant, others are just fads, regurgitated by people who actually know little about the […]

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Infographics made easy

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Anyone who has spent a significant amount of time online in the last few years will have noticed the abundance of infographics which are uploaded. According to Social Media Today, the amount of infographics on the internet goes up by more than 1% every day. Just because you’ve seen them though, doesn’t mean you necessarily […]

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