Market research made simple

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Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback is the name of the game. Market research is not conducted to irritate the general public, it’s […]

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When social media marketing doesn’t work

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When companies and organisations utilise the widespread use of social media effectively, the results can be phenomenal. You engage with customers, speak to potential new ones, use different creative methods to pull in interest and can control your image online at relatively low cost. When social media doesn’t work though, it’s usually because the person […]

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