Year: 2013

You only have to type the word ‘marketing’ into a search engine for all the latest trends in the business to pop up and vie for your attention. While some are genuine ideas to take advantage of while they’re fresh and relevant, others are just fads, regurgitated by people who actually know little about the […]

Anyone who has spent a significant amount of time online in the last few years will have noticed the abundance of infographics which are uploaded. According to Social Media Today, the amount of infographics on the internet goes up by more than 1% every day. Just because you’ve seen them though, doesn’t mean you necessarily […]

We’ve all been forced to work for companies that consider laughter to be one of the seven deadly sins of business. It’s an attitude dating back to our time in school when we’d laugh at the class clown thereby disrupting the lesson plan, and so has long been considered a sign that focus is lost. […]

Market research is a fundamental aspect of business strategy. We’ve all spotted researchers loitering around shopping malls hoping we’ll spare a few minutes, or handing out surveys at the end of a gig, seminar or retail experience. Feedback is the name of the game. Market research is not conducted to irritate the general public, it’s […]

When companies and organisations utilise the widespread use of social media effectively, the results can be phenomenal. You engage with customers, speak to potential new ones, use different creative methods to pull in interest and can control your image online at relatively low cost. When social media doesn’t work though, it’s usually because the person […]

When you’re starting up a business or hoping to target a product to a particular market, some of the jargon the experts come out with can be confusing. Even the simplest concepts are a struggle to take in when you’re overloaded with information. One such term you will have heard bandied about is: unique selling […]

I’ll always argue that the best people working with the press on behalf of brands are former journalists. They know exactly what the press find interesting in a press release, they’re able to target the right people, and they also have an in-depth knowledge of exactly what mistakes not to make, allowing them to side-step […]

The issue of data and the possession of it has been a discussion extending back to the first time anyone actually took the time to create a record of something outside their own memory. Since then, we have elected to use devices for storage that are far more complex than stone or clay tablets. These […]

Pass the word on would you – Friendvertising is the new thing and it’s really bad. So says Peter Ormerod in The Guardian anyway. In case you didn’t know, or have kind of worked it out but aren’t 100% sure what this new phenomena is, Friendvertising is using friends as ‘influential brand enthusiasts’. In other […]

You might say it’s been a long time coming – it sometimes feels like that for us – but today we can proudly say that Wise Marketing is open for business. It has been almost 15 years since I first met Paul, when we were working at a small agency in central London at the […]